The museum needed a compelling tool for intimate fundraising gatherings. After an extraordinarily successful first year, the institution had many achievements to report – and many challenges ahead. The script had to tell this story in an inspiring way while navigating carefully through a thicket of emotional and political sensitivities.

We steeped ourselves in the museum’s story and the visitor experience, and interviewed key staff and Holocaust survivors. Working closely with the video producer, we developed a script that conveyed the museum’s uniquely moving power. Each word was scrutinized by a panel that included the museum’s chairman.

The script evolved from a slide show to a video and was used in successful fundraising events nationwide.