To inspire and inform senior managers worldwide about their recently unified brand, ExxonMobil convened a series of meetings during the spring of 2001. We were commissioned to write speakers’ scripts, event-promotion materials and two very different videos.

One was a high-energy, three-minute piece evoking the essence of the new brand; the other was an instructive, five-minute video dramatizing a complex shipping transaction across three time zones. Both videos had to be tightly scripted to fit existing concepts and footage. And both of our scripts delighted the client.