The antiquated Web site and marketing materials for this world-class resort on Mexico’s Pacific coast needed to be totally revamped and revitalized. We began by creating a strong new tagline for use across all the materials. Then we worked with our design partners to research competitors’ sites and develop a distinctive, user-friendly concept and architecture for the Web site. Lastly, we extended the campaign through a series of print ads and brochures, including a gorgeous oversized piece marketing real estate at the resort.