The museum needed a compelling tool for intimate fundraising
gatherings. After an extraordinarily successful first year, the institution
had many achievements to report – and many challenges ahead. The
script had to tell this story in an inspiring way while navigating carefully
through a thicket of emotional and political sensitivities.
We steeped ourselves in the museum’s story and the visitor experience,
and interviewed key staff and Holocaust survivors. Working closely with
the video producer, we developed a script that conveyed the museum’s
uniquely moving power. Each word was scrutinized by a panel that included
the museum’s chairman.
The script evolved from a slide show to a video and was used in successful
fundraising events nationwide.