The FDA’s approval of genetically modified tomatoes for retail sale prompted congressional hearings and nationwide concern for consumer safety. Hunts-Wesson needed a video to inform members of Congress about the new tomatoes’ safety and benefits.

Using existing footage and interviews, we transformed highly technical information into a lucid and persuasive three-minute video script. To defuse concerns, the video portrayed biotechnology as a natural outgrowth of centuries-old plant selection and modification techniques.