Road Runner Business Class – a high-speed Internet access service for businesses – needed a marketing campaign to achieve three goals:

• Educate businesses about the advantages of broadband Internet access over dial-up.
• Promote Road Runner as the best broadband choice.
• Motivate cable marketing managers and sales teams throughout the country to promote this service – rather than competitors – to businesses in their local markets.

G+A thrilled our client with a large and diverse selection of strong campaign concepts. The winner: a fun, memorable Wild-West theme – “A Fistful of Profits” – that played out across a series of TV ads, postcards, animated e-mail blasts and sales force premiums.