Faced with hair-raising deadlines, NPR turned to G+A to write this annual report fast and well. Much was riding on it as a key fundraising tool and one of the first publications to convey the organization’s new corporate identity.

Within a few short weeks, we’d interviewed 10 of NPR’s senior staff and skillfully integrated the new branding themes into the 36-page report. Digging deep into the organization’s on-air archives, we created arresting sidebar excerpts that captured in print the immediacy and excellence of NPR’s radio journalism.

The report achieved all of NPR’s aims and more, winning the National Creativity in Public Relations Award for non-publicly traded organizations. Subsequently, NPR commissioned us to revise the organization’s entire press kit.