| This project wasn’t rocket science,
but nonetheless, writing about rocket science – at rocket speed
– was no small challenge. Presented with highly technical descriptions
of 44 award-winning innovations by employees at this global defense company,
we had just over two weeks to decode the jargon and concisely, vividly
bring each one to life in a way that distinguished it from the other 43
winners.
Working as team to maximize variety, we wrote 15-second video scripts
and brief print synopses of each award winner, beating our tight deadline
with flying colors. The client praised our skill, speed and efficiency
– all major factors in the project’s timely and successful
completion.
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