After pro baseball star Eric Davis beat colon cancer and returned to the starting lineup, he started Score Against Colon Cancer to share important news: regular testing, early detection and treatment can defeat America’s second biggest cancer killer.

On “Score for Screening Day,” we helped Davis deliver his message to hundreds of thousands of fans by writing an article that appeared in gameday programs at major league ballparks. Our article combined Davis’ winning story with startling statistics and clear prevention messages to hit home with readers in the stands.