Our longtime client National 4-H Council needed to
bring together a myriad of nationwide after-school initiatives and market
them vigorously under one brand. With the back-to-school season fast approaching,
we had to launch the campaign in a hurry.
Teaming with our design and marketing partners, we created a campaign
strategy, tagline, Web site, brochure and media materials within weeks.
We also helped with internal communications to prepare the nationwide
4-H system for the launch.
Our work helped gain intensive media coverage for the launch of 4-H Afterschool,
and our team now markets the initiative on an ongoing basis.