Our longtime client National 4-H Council needed to bring together a myriad of nationwide after-school initiatives and market them vigorously under one brand. With the back-to-school season fast approaching, we had to launch the campaign in a hurry.

Teaming with our design and marketing partners, we created a campaign strategy, tagline, Web site, brochure and media materials within weeks. We also helped with internal communications to prepare the nationwide 4-H system for the launch.

Our work helped gain intensive media coverage for the launch of 4-H Afterschool, and our team now markets the initiative on an ongoing basis.