To help parents teach young people the “financial facts of life,” MasterCard International teamed with College Parents of America to produce and distribute this brochure. Having already written other materials to help parents discuss complex, sensitive subjects (such as AIDS) with their children, we were well prepared for this challenge.

With a friendly, accessible voice, the brochure motivates parents to initiate financial discussions and provides pragmatic tools to help them do so. In addition to plentiful tips and advice, it includes a monthly college budgeting worksheet.