The good news: YellowBrix suddenly found itself with nearly $2.5 million in national and local television advertising time, acquired with the purchase of another company.

The bad news: With just one month to use it, this intranet content provider had no ad to air and virtually no budget to create one.

Our challenge: to develop an ad in less than two weeks while keeping costs to an absolute minimum.

Within days, we devised a distinctively offbeat and cost-effective concept, wrote a snappy script, located appropriate music and props, helped shoot footage and worked closely with an editor/co-producer. The final ad was delivered on time and on budget, helping YellowBrix capitalize on an opportunity and stand out from the competition.