Launching into a crowded parity market with a unique “buy in bulk” proposition, BulkRegister needed a print ad campaign that instantly distinguished the company from competitors.

Our solution: portraying how ridiculous it would be not to choose BulkRegister for registering multiple Internet domains. Advertising Age’s B2B featured our approach in its “Goat or Gloat” column, which critically compares two ads for competing business-to-business services. (Our ad was not the goat.)